US rapper 50 Cent is one of the first celebrities to join the top-level domain name game with the launch of his new website, 50InDa.club, in May 2014.
The domain name extension .club is one of hundreds of generic top-level domains (gTLDs) recently released to the public and has become one of the top three options in terms of registrations.
50 Cent is officially launching the new website in association with company formed to own and operate the new .club GTLD, .CLUB Domains, which could boost the popularity of this new extension even further.
.CLUB Domains says the official launch event, on May 22nd, will celebrate both the launch of 50InDa.Club and the general availability of this extension. It says this gTLD is “the only one to have absolute global recognition and appeal”.
“Early registrations by companies and individuals who have obtained their very own “yourname.club” web address, include high-profile sports teams, auto manufacturers, major consumer and luxury brands, private clubs, fan clubs, hobbyists, and many more,” the company says in its press release about the launch.
50 Cent, who is also the featured guest at the invitation-only launch party in Manhattan, says the new website reflects changes in his career and coincides with the release of a number of new ventures.
“As I prepare to launch `Animal Ambition’ on June 3 and my new drama `Power’ on Starz, the timing was right to give my fans a central web location to stay on top of all my latest news and social updates,” he says.
“I like to stay on the cutting edge, and 50inda.club represents the new wave of Internet names that actually mean something to me and my fans.”
name went live on 7th May 2014 and .CLUB Domains says that more than 32,000 domain names sold within the first 24 hours. While some .club domain names are available for under $15 a year, sales of premium .club names have already exceeded $500,000.
Creative Artists Agency (CAA) brokered the deal with .CLUB on behalf of 50 Cent, and .CLUB Domains CEO, Colin Campbell says the rapper is a “perfect fit” for the new domain because “he truly understands brand recognition and the power and passion of being part of a community – a club.”
The collaborative effort between this new domain name company and 50 Cent not only highlights the mainstream potential of new gTLDs, but also how celebrity endorsements could be a new way for domain name companies to get our attention.
In fact, the launch of this domain name and 50 Cent’s new website could set the stage for many similar events and promotions in the domain name industry. But as far as .CLUB Domains is concerned, this event is all about celebrating the new.
“We’re pumped up to see the 50inda.club website and especially excited to have 50 Cent join us to help kick off our launch at our party in New York,” Campbell says. “Now everyone can be In Da .Club!”